Own a Part of Soho

With 12 refined residences, Watch House revels in a tranquil, carefree and refined environment, enveloped by the utter creativity of London’s iconic Soho. Located on the historic and vibrant Berwick Street, the apartments have been crafted using bespoke materials for a truly elegant lifestyle in a truly fashionable neighbourhood.

A Trendy History

Soho gained in importance from the 17th century onwards with the arrival of French watchmakers. It has carried a tradition of progressive innovation since. Berwick Street itself was built between 1687 and 1703, and its celebrated market not long afterwards in the 18th century, making it one of London’s oldest.

The Centre of Chic

One of London’s most creative neighbourhoods, Soho is populated by restaurants, bars, shops and iconic music destinations. Nearby are the iconic Piccadilly Circus and Leicester Square, as well as such educational institutions as the London School of Economics, King’s College London and the University College London. Neighbouring Soho are the affluent Fitzrovia and Mayfair.

The Cradle of Refinement

These highly crafted residences offer expansive living. A meticulous attention to detail is reflected in luxurious materials, from engineered timber to brass. The bedrooms entice with their acoustic laminated glazing and inviting private terraces while the bathrooms are indulgent but calm. State-of-the-art Bosch and Miele appliances adorn the kitchen, while the penthouse benefits from terraces on both upper levels with breathtaking views of the always-thriving community.

A Variety of Serene Spaces

Eleven 1 and 2-bedroom apartments are available, as well as a duplex penthouse option. Despite this varied assortment, all these spaces maintain the prime intention of the development; namely, to be a private, soothing oasis above the creative, buzzing streets of cosmopolitan Soho.